At Shutterfly, one of the largest personal retailers, I helped create marketing campaigns and promotions, merchandising our variety of products, managing consistent execution across multiple channels and working with product marketers and business partners throughout the company to elevate our product offerings to our customers. I designed and managed the execution of e-commerce creative, online advertising, mobile marketing and landing pages. I managed a team of copywriters, designers and developers. I managed the redesign of the current homepage and all category pages as well as the development of the app and mobile experiences. I managed and planned the creative execution from campaign development, photography planning through channel execution.
Projects: Homepage Merchandising and Promotions, Product Category Pages, Advertising, App and Mobile Merchandising and Promotions
My Role: Designer, Design Manager
Creative Directors: John Sanborn, Stephanie Yee
As a personalized retailer, it is important for Shutterfly to express emotion through it's product offering. I created realistic stories to elevate our product offerings to our customers through lifestyle photography. I led and managed the photography execution for e-commerce creative, online advertising, mobile marketing and landing pages. I planned seasonal photo shoots and developed mood boards, researched locations, created concepts for shots, prepared shots lists and interfaced with photographers and stylists.
Projects: Seasonal and Evergreen Photo Shoots, Product Launches, Test and Lifestyle Shoots
My Role: Designer, Design Manager
Creative Directors: John Sanborn, Stephanie Yee
Personal retailer, Shutterfly, launched home decor to expand its product offerings to a new audience. I helped create social engagement campaigns and promotions to introduce Shutterfly's product offerings to new customers or showcase trends and ideas in the home decor space. Working directly with the Chief Storyteller to understand business objectives, I designed and managed the execution of the desktop and mobile landing pages and social marketing placements through Pinterest, Facebook, etc.
Projects: Home Decor Trends and Inspiration, Design Studio
My Role: Designer, Design Manager
Chief Storyteller: Heather Madden
At Shutterfly, I was instrumental in creating shopping experiences that showcase our products and drive revenue, collaborating with UI, product managers, marketing and business partners, I designed and managed the execution of the home page, several product category pages and the launch of our home decor line including the social engagement section, Design Studio. I also managed SEO and testing for all of e-commerce. I managed a team of copywriters, designers and developers.
My Role: Visual Designer, Design Manager
Director of User Experience: Matthew Holloway
Creative Directors: John Sanborn, Stephanie Yee
Personalized retailer, Cafepress, went through a brand refresh and I was instrumental in implementing the creative elements into all marketing touch points, creating the brand and usage guidelines, updating their packaging and developing the photography strategy.
Projects: Brand Guidelines, Packaging Design, Photography Strategy
My Role: Designer
Creative Director: Jo Toscano
Personalized retailer, Cafepress, went through a brand refresh and I was instrumental in implementing the creative elements into all marketing touch points, creating the brand and usage guidelines, updating their packaging and developing the photography strategy.
Projects: Photography Guidelines, Photography Strategy
My Role: Designer
Creative Director: Jo Toscano
Collaborating with the Executive Director and Board of the Peninsula Museum of Art to revitalize and modernize their brand identity in conjunction with their move from a single gallery shared space in Belmont to a stand alone four gallery museum, education and artist studio space in Burlingame, I consulted in finding the location, construction of galleries and studio spaces, way finding, developing the brand identity, website, usage guidelines and creation of marketing collateral to promote the opening of this new space.
The Peninsula Museum of Art is the only free museum between San Francisco and San Jose focused on promoting Greater Bay Area artists. They bridge the gap between the creative community of professional-level artists and the community at large.
Projects: Brand Development, Space Design, Environmental Design, Way Finding, Web Design, Marketing Design
My Role: Creative Consultant
Executive Director: Ruth Waters
Architect: Bruce Lanyon
Website Developer: Werner Glinka
Designer: Andrea Griffin
At eBay, one of the first online marketplaces, I designed and developed seasonal templates based on the annual brand campaign to promote various categories of merchandise. Working with our marketing partners, I managed the execution onsite, email and the direct marketing channels. I was instrumental in developing seasonal campaigns that were carried through each product category and involved with the photo shoots, helping with planning and on set.
One fun project was to create a "blue sky" version of the site to coincide with a brand refresh. My take was to move away from the c-frame and make the site round and dynamic.
My Role: Designer
Creative Director: Janette Orlando
I have had the opportunity to work in many industries from Fine Art, Couture Fashion, High tech to non-profit work. I have worked independently, for small start ups and with large groups at fortune 500 companies. This is just a sample of some of the projects.
